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ExCo Studios
ExCo Studios designs and runs experience IPs for brands and organizations — fellowship summits, brand-led residencies, offsites, content-led road trips. Twelve years of producing experiences. Thirty countries. We hand you the asset; we handle everything else.
“There are exceptional people out there who are capable of starting epidemics. All you have to do is find them.”
— Malcolm Gladwell, The Tipping Point
The brands we work with want to start something. We help them find the right people, the right place, and the right room to start it in.
The footprint
A decade of work, in numbers.
What we make
We work with brands and organizations on three kinds of projects.
Branded experience IPs. Mercedes-Benz wanted a global fellowship for climate entrepreneurs. McDowells No.1 wanted to bring a 15-year-old TVC concept to life as a real villa. Mahindra XUV500 wanted to flip 94% negative comments on Facebook into a film series that won them their first digital awards. We design the IP, run it on the ground, and hand the brand back the asset.
Corporate offsites and team experiences. Founder cohorts. Leadership retreats. Sales kickoffs. Family office trips. The kind of offsite where the team comes back as a different team — not the kind that disappears in a deck three weeks later.
Fellowship summits and structured programs. Climate, sustainability, social impact, leadership. We've produced these alongside The DO School, Mercedes-Benz, and others — across India, Europe, and South Africa simultaneously.
Brands we've built with
The DO School
KingfisherMcDowell's No.1The DO SchoolKingfisherMcDowell's No.1Case studies
Fellowship summitMercedes-Benz × The DO School
A 3-day global fellowship for climate and sustainability entrepreneurs, run simultaneously across India, Europe, and South Africa.
Mercedes-Benz funded the beVisioneers Fellowship using the proceeds from the auction of the most expensive car ever sold — a 1955 300SLR Coupe. The DO School designed the fellowship; we produced, curated, and filmed the India Regional Summit at The Residency Club in Pune. 33 fellows. Eco-friendly set design with reusable collaterals. Local experiences on water harvesting and conservation. Bindhumalini's music as the closing arc.
Regarded as the most successful summit across Europe, South Africa, and India. Every partner and vendor was retained for the next annual summit on the spot.
“I don't know how many of you are there. To be able to cater to every request even before we've made one — it's unreal. You guys took over and allowed us to take a backseat and enjoy our own experience.”
Brand IPDIAGEO
Bringing the imaginary villa from 15 years of McDowells No.1 TVCs to life as a real, hosted retreat.
McDowells No.1's tagline "Yeh No. 1 Yaari Hai" had been running for over 15 years. We built the villa it was always promising. Season 1 in Goa with 8 entertainment-industry influencers and 12 brand consumers. Season 2 across Kaziranga and Goa. Custom music sets from Bhuwin Khursija, Jonathan Crasto, and Zubeen Garg. Properties chosen specifically to match the brand's visual world.
2x engagement on every content deliverable. 78% lift in impressions. Season 2 approved within 2 months of Season 1 wrapping.
“I've been to so many experiences and events across the last 8 years with DIAGEO. But this had to be the most wholesome, complete and positive experience in all — while sticking to brand values and the objectives we had planned.”
Branded contentCorona India
Post-pandemic, Corona needed to reset its narrative away from the obvious wordplay. We made a film inside BHX's 50th edition that spoke to "taking a pause" without ever saying it directly.
Corona partnered with BHX on the 50th edition in Goa — 25 creators and founders, four days, one shared message: take a pause from the hustle. We integrated the brand into Day 1's house party, scripted resident interviews on "pause-bilities," and produced a film that told the story without ever feeling like an ad.
100k+ organic impressions across Instagram and YouTube. 550+ reshares. Three months of content collateral from a single edition.
“It was important to make this collaboration happen because of the synergy between the brands. Little did we know the journey from concept to execution would all be thought of by BHX itself.”
Experience x content IPMahindra
94% of comments on Mahindra XUV500's Facebook page were complaints. We built a 12-day road trip and content IP that turned the narrative around.
A content campaign across two seasons in Odisha and Gujarat — 30+ creators, musicians, and artists, 24 conceptual films built around the road trip. We revived the Konark Gotipuo dance tradition. Filmed bird migration in Satkosia. Built India's first art-car (a concept BMW had previously owned).
Mahindra's first-ever Digi+ Award and ET Customer Engagement Award (2019 and 2020) — alongside BMW, Audi, and Lamborghini in the same category.
“98% positive shift in brand perception across Mahindra's social platforms.”
Festival activationAbsolut
Absolut wanted to extend its global "Born Colorless" campaign into a real-world experience — we built it inside our F of X Festival in the foothills of the Himalayas.
F of X is a 4-day residential festival for 400 invite-only creators and 50 creative leaders. Absolut joined as a creative partner — we accentuated their "Born Colorless" message across the playground, designed the see-saw of heart, mind, heart, soul as the festival's core program arc, and produced an aftermovie dedicated to leveling up through inclusion. Brand and ethos held in the same room without anyone forcing the fit.
A festival activation that read as art, not advertising. Aftermovie carried the brand message into the months after.
End-to-end
The IP itself. The narrative. The arc of the experience. The map of conversations, sessions, and moments that make the program land. Twelve years of pattern-matching on what works for which kind of room.
Property scouting and negotiation. Travel, transport, permits, vendor management. Set design, decor, branded collateral, merchandise. Music curation, artist management, talent contracts. We've solved every kind of problem twice. You will not be the first to ask us anything.
Curation of the right people. Pre-experience comms. On-ground hosting and facilitation. Content capture — film, photography, social-ready cuts, and the long-form commercial film when that's the deliverable. Post-experience reports for your team and stakeholders.
You hand us a brief. We come back with a concept. You approve. We run it. You show up.
Where we plug in
We build IPs you own. From ideation to execution, then repeating the formula in Season 2 and Season 3. The Yaari Villa. XploreWithXUV500. F of X Festival. IPs become brand-world infrastructure that lasts longer than a single campaign.
We conceptualize, produce, and market content that's tailored to the brand using travel, experiences, and community as enablers. Seven national awards across the work we've done with brands like Mahindra, McDowells, and Corona.
Climate, sustainability, leadership, social impact. We design, manage, and curate fellowship summits — full program design, on-ground operations, and content. The beVisioneers India Regional Summit became the operational benchmark for Europe and South Africa.
Our tribe is 2,500+ creators, founders, and artists across India. We can partner with brands to co-create communities at the intersection of brand values and target audience — or grant access to the existing one for the right collaboration.
The process
You tell us the goal. Brand objective, audience, season, budget range. Twenty minutes on a call is usually enough.
We come back in 7-10 days with a concept that sits at the intersection of your brief and our taste. Properties, narrative arc, content deliverables, ballpark numbers. You either greenlight, edit, or kill.
4-12 weeks of production depending on scope. You're looped in for the calls that matter and protected from the calls that don't. By the day of the experience, all you do is show up.
From brief to delivery: 4–16 weeks depending on scope.
Who shows up here
Brand teams at consumer companies who need an IP, not a one-off event. People-and-culture leads at startups and scale-ups designing offsites that don't disappear in a deck. Foundation and program directors running fellowships, summits, and structured cohorts. Marketing leads who want experience and content in the same engagement, not as separate line items.
If you're looking for a turnkey event company to run a logistics-heavy offsite, this isn't that. We work with brands and teams who care what the experience says about them.
Recognized work
Mahindra's first-ever Digital Awards at Digi+ and Global Customer Excellence — alongside BMW, Audi, and Lamborghini.
The India Regional Summit was used as the operational benchmark across beVisioneers' Europe and South Africa programs.
Past collaborators: Mercedes-Benz · The DO School · DIAGEO · Corona · Mahindra · and 40+ brand and content partnerships across 12 years.
Start the conversation
Twenty minutes on a call. We come back in ten days with a concept. If we're a fit, we build. If we're not, we'll tell you who is.
Start the brief →